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Videos

Beyond Qual and Quant

Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and analytics and lowering cost. The study presented here, demonstrate the...

Catalogue: ESOMAR Smart Data Lab
Author: Connie Zhang
November 4, 2019
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Citation

Zhang, C. (2019a, November 04). Beyond Qual and Quant. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-qual-and-quant-10971


Videos

Whoo needs research? Whoozini.com does!

'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: ESOMAR Smart Data Lab
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
November 4, 2019
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Citation

Mukherjee and Roy (2019a, November 04). Whoo needs research? Whoozini.com does!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/whoo-needs-research-whoozini-com-does--10972


Videos

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: ESOMAR Smart Data Lab
Author: Samantha Bond
November 4, 2019
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Citation

Bond, S. (2019a, November 04). The new rules of attraction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-attraction-10973


Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Catalogue: ESOMAR Smart Data Lab
Author: Len Dunne
November 4, 2019
×

Citation

Dunne, L. (2019a, November 04). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-a-start-up-used-qualitative-research-and-big-data-to-disrupt-the-sports-nutrition-market-10970